Jennifer Sparks is an established and recognized writer, producer, and director. She has been successful as a marketing and communications professional with agency, corporate, governmental, and non-profit organizations. Sparks graduated Cum Laude from the University of Chicago with a degree in European History. In 1992, she was awarded a Fulbright Scholarship to study in Paris, France. She earned her master’s degree from Northwestern University.
Sparks began her professional career working at Young and Rubicam advertising agency in Chicago one of the top global firms as an Account Executive. She distinguished herself as a creative marketing expert and was selected to work on major Fortune 500 accounts.
Sparks later served as New Mexico Governor Richardson’s Public Information Officer for the 89 school districts managed by the New Mexico Public Education Department from 2004-2006.
Sparks joined the University of New Mexico Health Science Center’s Marketing & Communications Team and led the first branding and awareness integrated marketing campaign as Director of Marketing.
From 2012 to the 2017 Sparks continued her career as a public relations and marketing consultant and legislative advocate doing work for Habitat for Humanity International, the Pew Center for the States, Save the Children and the USDA.
After moving to Georgia, Sparks served as Director of Marketing for a Georgia based healthcare IT company, Clearwave Corporation. In that capacity she oversaw marketing, communications and branding across all platforms including earned, paid and social media and aided in positioning the firm for a major infusion of growth equity capital. During her tenure at Clearwave she became passionate about the possibilities offered by mobile technology, particularly in the field of health care.
As a parent of three children and stepmother to another son, the management of vaccination records had always been a source of aggravation to her. She quickly realized requiring parents to take a piece of paper to a school, spending hours in a Department of Health office waiting for out of State records to be integrated into the state database and discovering that state registries do not talk to each other, was an antiquated inefficient system that had to change. Sparks was determined to bring vaccination and other critical health records into the 21st century. She formed Vacmobile™, a Delaware Corporation. Coming out of the pandemic, in the fall of 2022 the company pivoted to focus on emergency preparedness and response. In December of 2023, the name of the company was formally changed to American Rescue Associates, Inc.