ROBERT BICKERSTAFF
INTERIM CHIEF PRODUCT OFFICER (CPO)
Bob serves as the Interim Chief Product Officer at ARA, where he drives product strategy, development and innovation, leveraging his extensive experience in accelerating growth through technology delivery, extraordinary customer experience and partnerships.
Concurrently, Bob also serves as a Senior Advisor at NVR3 LLC (d.b.a. “Venadar”), a strategic advisory firm known for enabling innovation through cross-industry partnerships and emerging growth companies. Venadar’s advisory engagements span over 40 Fortune 500 companies, including major brands like AT&T, Nestlé, Tyson Foods, Kimberly-Clark, Cigna, and The Coca-Cola Company.
With over 25 years of leadership at AT&T and BellSouth, Bob spearheaded groundbreaking projects, notably leading the rapid development and market launch of AT&T Fiber (aka, GigaPower), setting industry standards for speed of delivery and customer experience. His leadership extended across product management, marketing, and go-to-market strategies for Mobility, Entertainment, and the Home Services Internet and Voice portfolios. Bob also led AT&T’s implementation of the federal Affordable Connectivity Program, making broadband accessible to millions of Americans.
